Foundación Proa

To accompany a recent expansion and reopening of their building in La Boca (Buenos Aires), Foundación Proa commissioned Spin, a multi-disciplinary studio based in London, to produce an original branding/identity system. Ultimately, the project generated a unique typeface which references the Nicolás Avellaneda bridge—a local structure formerly engaged by Proa as an installation subject. In addition to the spectacular signage system and printed matter produced with the identity, Spin also constructed an exceptional new web interface for the institution—a component often overlooked or under-thought when completing comprehensive branding projects. To view the site, click HERE. And click HERE to view more work by Spin.