Jeff Staple — The Accident

In this video from PSFK, Jeff Staple, founder of Reed Space and Staple Design, talks about the fortuitous beginnings of his career as a creative director. Most interestingly, he speaks about his agency's organic (and casually formulated) methodology of developing "visual communication" for all mediums of application—from shoes to shops to clothing, print, gallery, etc. So far, it seems to be successful—if you're ever in New York City, be sure to stop by Reed Space on the Lower East Side.