Thursday, April 9, 2009

Boxed water

'Boxed Water is Better' is a carton water company from Michigan. There's something real nice about having water in a carton like this!- It creates a very pleasing object. It's also a nice simple solution to cutting down carbon emissions, apparently reducing carbon footprint by up to 80% when compared to the out-put of producing bottled water. But to be honest it would be a lot better if we did away with packaging water altogether and just drank from the tap... Still a nice idea though.

This is some information from their site:

Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit - we found that it shouldn't be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.

About 90% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed, and ethical way serve as an amazing renewable resource that benefits the environment even as it's renewed. Our carbon footprint is dramatically lower as our boxes are shipped flat to our filler and filled only as demand is created, opposed to most bottled water companies that ship their empty bottles across the globe to be filled, then shipped back for consumption. The flat, unfilled boxes we can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles. Our cartons can also be broken down to their original flat state, are recyclable in most areas, and will be everywhere shortly. We're also giving 20% of our profits back to the resources our product is composed of - water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it's part of our company's ethos and way of thinking to give back and participate. All that and an over-arching focus on simple and beautiful design that compliments our brand as well as the spaces it's sold and consumed in.

click HERE to go to the 'environment and giving' part of the 'boxed water is better' site

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